Context: Our Tech
GumGum’s contextual intelligence engine, Verity™ is future-proof, privacy-forward and does not use third-party data to target consumers. This puts GumGum at the forefront of tackling the fast-approaching cookie-less future.
GumGum is the first independent ad tech provider to earn MRC Content-Level Accreditation for contextual analysis, brand safety and suitability.
Creative: Our Units
Attention Metrics: Introducing Playground XYZ
GumGum's accredited contextual technology combined with Playground xyz’s proven attention measurement and optimization solution, will allow advertisers to future-proof their attribution strategies by moving past basic viewability metrics to better understand the true effectiveness of their digital campaigns.
Playground xyz pioneered the Attention Intelligence Platform, the world’s first integrated tech stack to measure and optimize towards Attention Time – how long, in seconds, an ad is actually looked at. Playground xyz does this through its AI technology that is trained and verified using real eye-tracking data. Founded six years ago in Australia, Playground xyz has expanded operations across APAC, EMEA, and the US. Demand for the platform has continued to accelerate, with Playground xyz seeing greater than 60% year-over-year revenue growth.
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People are creating digital content faster than ever before, making it impossible for consumers to see and engage with it all. With so much content out there, audience screen time and distraction is on the rise.
With audiences spending so much time on various digital channels, there is heightened competition for precious consumer attention. Now, more than ever, there is a growing premium on precious audience attention.
Introducing
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GumGum offers a full-service; creative, context, and consumer attention measurement that is privacy compliant, all in one place.
By combining contextual and attention, advertisers will have the opportunity to understand what creative is grabbing attention in optimal environments and optimize their campaigns to drive outcomes in real-time.
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Mindset Matrix
Context, Creative and Attention
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Page Safety &
Sentiment Determined
Safe overall
None of the 9 threat categories detected
Positive Tone
This multi-frame interactive format entices users to engage as it highlights multiple messages or products and displays within the content of a contextually relevant page.
Cross Platform
Cross Platform
Mobile Only
Capture user attention with this outstream video unit that drives video views within safe, contextually relevant content as it auto-plays when in view.
This mobile-first unit captures the user's attention as it organically appears in the right corner of a user’s mobile device among contextually relevant content.
Our rich media ad units, backed by Verity™️, engage users in contextually-relevant, brand suitable environments within a vast network of premium publishers. GumGum's contextual ad units have proven to effectively grab user attention, driving meaningful impact for our clients.
In-Article Shoppable +
In-Screen Expandable Corner +
In-Article Video +
JustPremium Skins +
Goldman Sachs Investment
April 2021
GumGum received a $75 million investment by Goldman Sachs Growth to accelerate the growth of contextual intelligence
MAGNA: IPG Media Trials
November 2021
GumGum partners with MAGNA to test the impact of contextual targeting on consumer mindset
GumGum Acquires
JustPremium
August 2021
Together, we will become the most powerful global solution for a cookieless future through contextual technology and
high-impact creatives
MRC Accreditation
July 2021
GumGum is the first independent ad tech provider to earn content-level accreditation for contextual analysis, brand safety and suitability
GumGum Goes Global
GumGum Acquires Playground XYZ
December 2021
First of its kind full-service advertising platform that delivers the Mindset Matrix; creative, content, and consumer attention measurement that is privacy compliant, all in one.
Cross Platform
Full Page Analysis
Using computer vision and natural language processing
Keyword Identified
• Potato Chips
• Homestyle
• Food processor
• Olive oil
Content Categories
Indentified
• Recipes
• Cooking
• Dining
• Sales & Promotions
Basic Page Analysis
GumGum in the News
New Units
Rich media and video formats that empower memorable brand storytelling across all screens.
Coming Soon